Did you know? The West Country eat the highest portions of veg in the UK

Accuracy through authenticity

Our community aren’t paid professional survey responders, they’re a two million strong audience of real people voluntarily and habitually answering one simple multiple choice question a day.

Ask your question in seconds

Make an informed decision or present a persuasive statistic without the fuss of engaging a gigantic market research company, or just taking a guess.

Just type in your question followed by some multiple choice answers and away you go!

Watch your responses roll in, in real-time

Once your question has been approved, We’ll send you a link so you see each response as they rapidly roll in. At peak times you can get as many as 10,000 answers an hour.

Download and analyse your data

Segment your results by overlaying existing location, gender, age range, behaviour and preference data to spot skews and patterns.

What do you want to find out?

Authentic answers from the UK’s biggest free daily competition site

Pickmypostcode.com’s huge and highly engaged community volunteer their answers every day because they enjoy giving their opinions and supporting the website. Having so many repeat responders allows us to compare responses between questions, discover interesting patterns, intriguing anomalies, and trends over time.
Respondents are real people voluntarily and habitually answering one simple multiple choice question a day, not “career responders” working through lengthy surveys for financial reward. Declining is even easier than responding, so there is no reason to give a false response.
Pick My Postcode

2M UK members

230K Daily unique visitors

24M Monthly page views

62% Email open rate

Community demographics

The Pickmypostcode.com community is vast and inclusive of all walks of life. This abundance of respondents allows skews to be ironed out by audience segmentation and statistical techniques such as weighting and scrubbing over-represented demographics.

  • F 68%
  • M 32%

18 - 34


35 - 44


45 - 54


55 - 64




Questions we’ve been asked
Can I segment my results?

Yes, we offer gender and age range as standard as well as segmentation based on supermarket preferences. This can be a good indicator of income but also offers more nuanced insight which can be really useful in identifying consumer habits.

Can I trust the responses?

Absolutely! Responses are provided by members of Pickmypostcode.com, the UK's biggest free daily prize draw. Responses are not incentivised and therefore far more trustworthy than those given by professional survey responders or panels who are usually offered a financial reward for their participation. Read more about our audience here

Can I ask follow on questions to certain respondents?

Yes, We would advise you to make sure you have a large enough sample but that’s no problem, we often have over 65k within 24hrs. Talk to us if this is something you might use regularly.