Did you know? The West Country eat the highest portions of veg in the UK
Accuracy through authenticity
Our community aren’t paid professional survey responders, they’re a two million strong audience of real people voluntarily and habitually answering one simple multiple choice question a day.
What do you want to find out?
The Pickmypostcode.com community is vast and inclusive of all walks of life. This abundance of respondents allows skews to be ironed out by audience segmentation and statistical techniques such as weighting and scrubbing over-represented demographics.
- F 68%
- M 32%
18 - 34
35 - 44
45 - 54
55 - 64
Can I segment my results?
Yes, we offer gender and age range as standard as well as segmentation based on supermarket preferences. This can be a good indicator of income but also offers more nuanced insight which can be really useful in identifying consumer habits.
Can I trust the responses?
Absolutely! Responses are provided by members of Pickmypostcode.com, the UK's biggest free daily prize draw. Responses are not incentivised and therefore far more trustworthy than those given by professional survey responders or panels who are usually offered a financial reward for their participation. Read more about our audience here
Can I ask follow on questions to certain respondents?
Yes, We would advise you to make sure you have a large enough sample but that’s no problem, we often have over 65k within 24hrs. Talk to us if this is something you might use regularly.