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World Cup polling

Tyron Surmon Find Out Now Market Research

Tyron Surmon

28th May, 2026 | 2 mins read

Find Out Now surveyed a nationally representative sample of the public about their thoughts on the World Cup. Headline results below:

  • One third (32%) say they are football fans. Twice as high for men (42%) versus women (21%)
  • Just under a third (30%) say they have followed news about the World Cup. This includes 3 in 4 (74%) football fans
  • 3 in 10 (31%) say they will watch the world cup, with a further 24% who say they “might” watch it
  • This is lowest in Wales (perhaps unsurprising, given they didn’t qualify)
  • Only 1 in 10 (11%) say the US is a good place to host the World Cup
  • Of football fans, the median response is that England will reach between the quarter and semi finals. But 15% think we’ll reach the final, of which half of those (7%) think we’ll win
  • Only 3% say they’ll take time off to watch games, and 5% say they’d “pull a sicky” after staying up late to watch
  • Given late games due to time zones (e.g. one Scotland game at 2am) 14% say they would stay up late to watch a world cup game, rising to 37% among football fans
  • Spread of answers, but football fans think Spain (22%) is most likely to win, followed by France (22%), Brazil (11%), then England / Argentina (both exactly tied on 8%)

Full tables can be found here