We partnered with The Grocer on an exclusive nationally representative poll of 2,000 GB adults on the government’s proposed vape display ban and plain packaging rules, fielded and published within days of commissioning.

65% say vapes shouldn’t be visible in shop windows (just 8% disagree)

54% back plain, single-colour packaging, including a third of vape users themselves

Because we could segment the sample by vape use, we found vapers themselves back a retail display ban by 38% to 24%, and only 20% oppose plain packaging (vs just 6% of the wider public) – the kind of granular breakdown that turns a topline number into a defensible story.

Read the full story on The Grocer

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