Find Out Now ran a survey for Iain Mansfield of ‘The World of Edrith’ substack, focussing on the public’s perceptions of being rich or poor, what attributes are most important in defining it, and who belongs to each category.

Some key findings are below, with the full article accessible at ‘The World of Edrith’ substack:

Find Out Now surveyed 1050 GB adults on the 31st March 2025 to produce a sample nationally representative by age, gender and region. Full data tables can be viewed here. Find Out Now is a member of the British Polling Council and abides by its rules.