Currently, people can save up to £20,000 tax-free each year in an ISA. The government is considering proposals to lower this threshold specifically for Cash ISAs, to encourage people to invest in Stocks & Shares ISAs instead.

Find Out Now surveyed over 14,000 Cash ISA holders to gauge their reaction. The results show strong opposition to the proposal:

• Those with only a Cash ISA were three times more likely to say “would not put any money into a Stocks & Shares ISA” (47 per cent) compared to “I’d still save the same amount in ISAs overall” (15 per cent)
• Only 1 in 7 (15 per cent) said they would shift all their savings into a Stocks & Shares ISA
• Raw figures for above:
  • “I’d still save the same amount in ISAs overall (any extra money I would have put in a Cash ISA, I’d put in a Stocks & Shares ISA instead)” 15%
  • “I’d max out a Cash ISA, then put some but not all of any extra money into a Stocks & Shares ISA” 8%
  • “I’d max out a Cash ISA, and would not put any money into a Stocks & Shares ISA” 47%
  • “Don’t know” 30%
• Raw data can be viewed here: https://audience.findoutnow.co.uk/question.php?key=u6cagt8&q=13840&qid=42551&filter=42550

Find Out Now polled 14,216 current ISA holders from across the UK online between 12th – 17th February 2025. Find Out Now is a member of the British Polling Council and abides by its rules.