Find Out Now Branston Pickle Customer Insight and Brand Awareness Case Study

Branston Pickle wanted to know why sales had fallen

  • What best describes your experience of Branston Pickle?
  • I like it but I don’t buy it20%

Our community were asked an initial question

83,326 responses in 48 hours

8 multiple choice answers

  • Why don’t you buy Branston Pickle?
  • I don’t think I can get through it all25%

We targeted those respondants with 2 more questions…

4,144 responses in 5 days

11 multiple choice answers

  • What would make you buy Branston Pickle?
  • Smaller jar sizes22%

...And this one

3,894 responses in 5 days

9 multiple choice answers

In just 5 days, Branston were able to confirm their hunch that the jars are too big for their customers consumption habits

Additional insights uncovered

1 in 6 of respondents would buy it if they remembered to. This was true for 1 in 5 respondents aged 18-24.

Twice as many under 34's favour other, more versatile sauces, compared to over 34's.
10 times as many 18-24 year olds had never heard of it compared to 55+ year olds.
ooh, Fancy that!

Brand awareness caused by the question resulted in 25% increase in BP consumption and 10% increase in purchases within our audience*

* Members exposed to the question were asked if they’d bought or consumed any Branton Pickle in the last 7 days with responses being measured against those who did not get the question.

What do you want to find out?

Questions we’ve been asked
Can I segment my results?

Yes, we offer gender and age range as standard as well as specifically tailored segmentation, such as supermarket preferences or favourite pizza topping. Nuanced insight can be really useful in identifying consumer habits and trends.

Can I trust the responses?

Responses are sourced instantly through surveys taken from a constantly growing pool of over 2.2 million UK residents. Responses are not incentivised and therefore far more trustworthy than those given by professional survey respondents or panels who are usually biased, predisposed to answer in a particular way or offered a financial reward for their participation.

Can I ask follow-on questions to certain respondents?

Yes, we can always create follow-up questions for further targeting. We can source large or small sample sizes, which can then be expanded or contracted depending on your preferences. We average a pool 65,000 in under 24 hours for each customer.