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Third of consumers now less likely to visit cinemas

Chris Holbrook Find Out Now Market Research

Chris Holbrook

27th Aug, 2021 | 2 mins read

The UK’s cinema sector’s annual revenue for 2020 was reportedly down 76% from 2019 as a result of the Covid-19 pandemic, according to figures released by Comscore. This broke a 9 year trend of the UK box office exceeding £1 billion per annum, with revenue of only £296,716,078. 

In separate figures from the Cinema Advertising Association admissions were down to 43,981,705 which is a 75% decrease on 2019 admissions. 

As the UK restrictions have been relaxed, we wanted to see if consumers will return to cinemas.

We asked a nationally representative* sample of 2,032:  “Are you more or less likely to visit a cinema now than before the Covid-19 pandemic?”. 

Nearly a third (31%) said they were less likely, the majority of which “much less likely” (18%)

The sample was nationally representative of the UK population, adjusted to ONS quotas for age, gender, social class and region.

Photo by Felix Mooneeram on Unsplash