The UK’s cinema sector’s annual revenue for 2020 was reportedly down 76% from 2019 as a result of the Covid-19 pandemic, according to figures released by Comscore. This broke a 9 year trend of the UK box office exceeding £1 billion per annum, with revenue of only £296,716,078.
In separate figures from the Cinema Advertising Association admissions were down to 43,981,705 which is a 75% decrease on 2019 admissions.
As the UK restrictions have been relaxed, we wanted to see if consumers will return to cinemas.
We asked a nationally representative* sample of 2,032: “Are you more or less likely to visit a cinema now than before the Covid-19 pandemic?”.
Nearly a third (31%) said they were less likely, the majority of which “much less likely” (18%)
The sample was nationally representative of the UK population, adjusted to ONS quotas for age, gender, social class and region.