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Labour lead narrows to 21 percent

Chris Holbrook Find Out Now Market Research

Chris Holbrook

30th Mar, 2023 | 4 mins read

Our latest Westminster voting intention poll with Electoral Calculus for Tomorrow’s Business shows a narrowing in Labour’s lead of the Conservatives from 23% in early March to 21% in late March, and down from a high of 25% in late January. The Conservatives have also seen a drop of 3%, compared to 5% for Labour, with the Lib Dems, Green Party and Reform UK each benefitting from a 2% bump.

We asked: If there were to be a general election tomorrow, which party would you vote for?

Conservative: 22% (-3%)
Labour: 43% (-5%)
Lib Dems: 11% (+2%)
Green: 8% (+2%)
Reform: 7% (+2%)

Figures are adjusted for turnout.
Changes are since our similar poll for the Telegraph on 6th March.

Full tables can be downloaded here

We also asked who would make a better Prime Minister:

Keir Starmer: 25%
Rishi Sunak: 14%
Boris Johnson: 12%
Don’t know / Prefer not to say: 49%

Full results here

About the survey

Find Out Now interviewed 1,118 GB adults who had a clear voting intention online from 28-29 March 2023. Data were weighted to be demographically representative of all GB adults by gender, age, social grade, other demographics and past voting patterns.  Weighting targets come from the 2011 census and reported election results. Weighted population total is the effective sample size (the size of the equivalent uniform sample with the same sample errors).

Find Out Now and Electoral Calculus are members of the British Polling Council and abide by its rules

Photo credit: Rwendland, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons