The UK government is proposing the inclusion of a new insert within cigarette packaging to encourage smokers to quit (BBC). This initiative, aimed at reducing the smoking rate from 13% to 5% by 2030, follows similar schemes in Canada and Israel.
We surveyed a national representative panel of 2,019 British adults at Find Out Now to gauge their opinions on the effectiveness of these inserts in curbing smoking, as well as their views on whether the government has gone too far in its efforts to reduce smoking.
|Not very effective||31.1%|
|Not at all effective||28.9%|
|I don’t know||18%|
|Prefer not to say||5.4%|
|Not far enough||48.3%|
|Prefer not to say||17.9%|
There is a plurality for more proactive measures to reduce smoking in Britain. The poll suggests that objections often raised about the ‘nanny state’ are overstated, as 48.3% of respondents support further action, compared with only 12.5% believing the government’s measures are excessive.
Around 60% of respondents expressed doubt about the inserts’ effectiveness, opting for responses such as ‘not very’ or ‘not at all’ effective. If our polling is accurate, the Government will need to intensify its efforts to achieve the target of reducing smoking rates to 5%.