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Boris loses 23% of his leadership approval in a week

Chris Holbrook Find Out Now Market Research

Chris Holbrook

29th May, 2020 | 4 mins read

Find Out Now, the digital poll, has been asking 2,000 voters across the UK each week “Who would you prefer to be in charge during this coronavirus crisis?”

This week’s poll, carried out today, shows an 11% fall from 48.46% to 37.2% in those preferring Boris over Sir Kier Starmer, Jeremy Corbyn, or None of the above. That’s a 23% reduction in his share of approval since last week.  Boris’ loss is split between Sir Kier, who gains 5% from 16.84% to 21.73%, and ‘None of the above’ which also gains 5% from 25.14% to 30.43%. Jeremy Corbyn gains 1% from 9.57% to 10.64%.

Boris Johnson leadership approval rating down since Dominic Cummings affair

The heaviest losses for Boris are seen in Wales, the South West, North West and North East, suggesting that many of the new supporters won in the 2019 election might now be lost. 

Boris Johnson approval hit hardest in North and West

Respondents of parenting age have switched their preference from Boris more than other age groups, suggesting anger amongst those who feel they have been complying under similar circumstances to Mr. Cummings.

Boris Johnson approval hit hardest with parenting age voters

Respondents are balanced across UK regions, age and gender.  If you would like to view the full reports for each week, with more segmentation options, reports can be found here:

May 14th

May 21st

May 28th

For further information, or to request a poll or survey contact Chris Holbrook on ask@findoutnow.co.uk or 07855 816675.

Notes for editors

Find Out Now gathers poll responses from Pickmypostcode.com, a daily panel from 2.4million members, and uses a proprietary machine learning system to select optimally representative samples from up to 100,000 daily responses.

More than 40 million responses have been received to Find Out Now’s polls since it launched in November 2018.

Past poll results have featured on Sky News, in The Sunday TimesThe Daily Mail and The Telegraph

Contact ask@findoutnow.co.uk for more information.