Our poll of over 7,600 UK residents, suggests that the will of the public to overcome the climate crisis may be stronger than that of industry and Government.

According to a report by UWE Bristol the cost of decarbonisation will reach 1-2% of GPD in 2050, but the cost of inaction would be far greater. Our poll asked: What percentage of your income would you sacrifice to make the UK become a new zero carbon emitter by 2050?

The percentage sacrifice averaged out over the nationally representative sample was 4.1%.

The result varied from as low as 1.7% in Blackpool, and as high as 6.7% in South West London.

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Is well as the will of consumers, the report also warns that a “joined up” approach between industries is required, and that the Government should take a “whole of supply chain” approach to coordinate this.

Photo by Johannes Plenio on Unsplash